About Us

We delight in baking exceptional bundt cakes that bring joy and a taste of tradition to every table. Our mission is to handcraft each cake using small-batch production methods that ensure unmatched moisture and flavor, all at prices everyone can celebrate. We take pride in presenting our cakes in unique, seasonal wrapping at no extra cost - maintaining the personal touch and level of service of a cottage business even as we continue to grow.

Meet Jen

Cakes by Jen started almost 15 years ago in Jennifer Gorsline's kitchen with a treasured family recipe. What started as gift giving for neighbors, friends and teachers over time grew into a cottage business that hasn't looked back since. Jen has always loved baking; the smell, the taste, the creation of something delicious. This love can be traced all the way back to her childhood experiences while growing up in Puerto Rico, the Dominican Republic, and Venezuela where baking was one of her favorite free-time activities.

A successful career in the fashion industry in New York City led Jen to value the presentation of her famous coffee cakes and the result is elegant wrapping that sets Cakes by Jen apart. Today, Cakes by Jen is based in Richmond, Virginia with a focus on wholesale distribution and corporate gifting.

For all of life's sweet moments

What Sets Us Apart

What differentiates us from the competition isn't rocket science. We outperform on price, flavor, and presentation.

Pocketbook-friendly Pricing

It's pretty simple - we beat the competition on a $ per ounce of cake basis

All Flavor, No Factories

Handmade cakes produced in small batches lead to unmatched moisture and flavor

Present-style Packaging

Unique, seasonally themed wrapping and handwritten notes provide a personal touch we take pride in

Retail Partners

Retail Partners not included above: 8:15 at Boatwright Cafe, Pole Green Produce, Garner's Farm & Market

Where to Find Us Wholesale Inquiries